Manchester United officially complete signing of Paul Pogba

Manchester United officially complete signing of Paul PogbaManchester United have announced the world record signing of Paul Pogba from Juventus, bringing the 23-year-old midfielder back to Old Trafford four years after he was allowed to leave for a pittance.

The star, jettisoned by the club earlier in his career after disagreements with Sir Alex Ferguson, arrives back on a five-year deal after months of prolonged speculation.

Juventus have announced that United paid them €105m for the Frenchman – around £89m – with a further €5m in performance-related add-ons.

There is also believed to be a large bonus around the £20m mark paid to agent Mino Raiola on top of the fee paid to the Serie A champions, taking the value of the deal well over the £100m mark. With or without the agent fee, the value of the move comfortably outstrips the £85.3m paid to Tottenham by Real Madrid for Gareth Bale back in 2013.

Pogba (and Raiola) kept attention fully focused on the story despite Gonzalo Higuain’s blockbuster €90m move to Juve thanks to a series of social media teases in the weeks leading up to the move’s completion.

The France star appeared in a number of short adverts released on Adidas’ social media channels, poking fun at the speculation surrounding his move with a newspaper full of the words ‘blah blah blah’ (a reference to Raiola’s tweet the previous week) and telling fans not to believe everything they read in the newspapers.

A second, extended version of the clip was released the following day, prominently featuring Manchester United logos and shirts, shortly after Pogba had posted a picture to his Instagram account with filters applied to accentuate everything red in the picture.

The masterful social media campaign created a bombardment of publicity fitting for a world record transfer, putting Pogba’s move up there with the most highly anticipated of the summer as he looks to bounce back from disappointment with France at Euro 2016.